Guerrilla Marketing to Heal the World by Jay Conrad Levinson Shel Horowitz

Author:Jay Conrad Levinson, Shel Horowitz
Language: eng
Format: epub
ISBN: 9781630476595
Publisher: Morgan James Publishing

BUILD CREDIBILITY WITH THE RIGHT CERTIFICATIONS

Everyone knows that third-party endorsement is a powerful credibility builder. This is especially true in the green consumer products world, where so much of the marketing process is based on making a strong case that you have other values besides financial gain.

Certification is one way to gain that credibility. When an independent agency verifies that you are doing what you say you’re doing, customer trust of you and your products go way up.

But certification raises a number of other issues:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.